Privacy Policy

Effective date: July 24, 2026

Fort Pilates ("Fort Pilates," "we," "us," or "our") operates fortpilates.com and provides pilates and movement classes, private and duet sessions, an on-demand video platform, and related services. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our website or services, you agree to this Privacy Policy.

Information we collect

  • Information you provide: name, email address, phone number, mailing address, date of birth, emergency contact, and health/medical history you share to participate safely in classes and sessions.

  • Payment information: processed by our third-party payment and booking providers; we do not store full payment card numbers ourselves.

  • Account and activity data: bookings, class and appointment history, purchases, and preferences, primarily managed through our booking platform (Mindbody).

  • Automatically collected data: device, browser, IP address, and usage information collected through cookies and similar technologies on our website.

How we use your information

  • Provide and manage classes, appointments, bookings, and purchases

  • Communicate with you about your account, reservations, schedule changes, and waitlists

  • Send marketing emails and text messages where you have opted in (see SMS section below)

  • Improve our services, website, and customer experience

  • Maintain safety and comply with legal obligations

SMS / text messaging

If you opt in to receive text messages from Fort Pilates, the following applies:

  • Consent: By providing your mobile number and opting in, you consent to receive recurring automated marketing and informational text messages from Fort Pilates. Consent is not a condition of any purchase.

  • Message frequency varies. Message and data rates may apply.

  • Opt out at any time by replying STOP. Reply HELP for help.

  • We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or information collected through our text-messaging program to any third party. We will not share your SMS opt-in or consent status with any third party for purposes unrelated to providing you with our messaging program. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone carriers, and other vendors who assist in the delivery of text messages.

How we share information

We do not sell your personal information. We share it only:

  • With service providers who help us run our business, such as our booking platform (Mindbody), email and SMS platform (Klaviyo), website host (Squarespace), and payment processors, under agreements that limit their use of your information.

  • When required by law or to protect the rights, safety, or property of Fort Pilates, our clients, or others.

  • In connection with a business transfer (such as a merger or sale), subject to this Privacy Policy.

  • As stated in the SMS section above, your SMS opt-in and consent status will not be shared with any third party for purposes unrelated to our messaging program.

Cookies and analytics

We use cookies, log files, and pixels to operate our website, remember preferences, and understand usage. You can control cookies through your browser settings. We use analytics providers (such as Google Analytics) to understand how visitors use our site.

Advertising

We may work with advertising networks and platforms, such as Meta (Facebook/Instagram) and Google, to show you relevant ads on other websites and social media. This can include sharing information such as your email address to create "custom audiences." These providers use cookies and similar technologies governed by their own privacy policies. You can opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org), and you can manage ad preferences directly with Meta and Google.

Data retention

We keep personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your choices and rights

  • Marketing email: unsubscribe using the link in any marketing email.

  • Text messages: reply STOP to opt out.

  • Access, correction, or deletion: contact us at [info@fortpilates.com] to request access to, correction of, or deletion of your personal information, subject to applicable law. Depending on your state of residence, you may have additional rights.

Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure.

Changes to this policy

We may update this Privacy Policy from time to time. Changes are effective when posted, and the "Effective date" above will be updated.

Contact us

Fort Pilates [Legal entity name, PRACTICE PILATES NYC LLC ] 672 Fulton St. / 165 Dekalb Ave, Fort Greene, Brooklyn, NY Email: [info@fortpilates.com] Phone: (917) 522-2777